What is Generative AI?

Generative AI refers to a type of artificial intelligence that is capable of creating new content, such as images, text, music, and even videos, that closely resemble what a human might create. Unlike traditional AI systems that analyze and make predictions based on existing data, generative AI goes a step further by generating novel data. In essence, it can produce new things, whether that’s writing a story, designing a piece of art, or composing a song—based on patterns and information it has learned from vast amounts of data. Some common examples include AI-generated art (like DALL.E), music composition, and natural language generation (like GPT models). The core of generative AI is in its ability to generalise and innovate, allowing it to produce content that is original, while still being informed by real-world examples.

How Does Generative AI Work?

Generative AI typically works through machine learning models that are trained on large datasets. There are several types of models used to build generative AI systems, but two of the most popular are Generative Adversarial Networks (GANs) and Variational Autoencoders (VAEs).

Applications of Generative AI

Generative AI is a versatile and powerful tool that has found applications in various fields. Some key areas where generative AI is making an impact include: